Capetown's Geneva Collection
The trouble in America is that we are such a motley group of entrepreneurs that we are continually looking for a new way to do something better at a lower price so as to make things more desirable to the consumer. The owner of Capetown Diamond is an impassioned thinker who firmly believes that there is always room for an improvement in everything. In the world of commerce, I'm not the only guy that is trying to do things better, but I do think I do it best.
As America's most aggressive price cutter, Capetown operates independently. We are not an official Rolex jeweler, nor are we franchised by any other watch manufacturer. We are not encouraged to promote one brand over another nor to follow the manufacturer's retail price guidelines. Capetown's unique marketing format and philosophy perpetuates our tradition of heavy discounting. Our formula is pure and simple...the combination of low operating overhead and high sales volume allows us to always provide our clients with the best for the least.

Rolex USA considers all diamond dials, bezels, and the like, not manufactured by them, to be non-genuine. The installation of such may cause the 2 year Rolex new watch warranty to be voided and may prohibit the repair of such by any of Rolex's authorized repair facilities. While the preceding caveats may lead you to believe that factory genuine is the only way, compelling evidence suggests... there is one safe, practical and intelligent alternative - Capetown's Geneva Collection accessories.

Generally, all of our new watches, with the exception of Rolex, carry the standard manufacturer's guarantee. In addition, all purchases (Rolex or otherwise) are fully protected by Capetown's Exclusive "No-Worry Warranty.** This unique coverage is backed by our nationally renowned repair facilities which always ensures you fast and proficient service.

**Copy of warranty available upon request.
All watches subject to availability. Retail prices and discounts subject to change. The trademarks shown are the properties of their respective manufacturers.

At the time thatRolex entered the United States, the British Empire, India, and Africa, they were the supreme example of everything that made a watch great. Almost from the time that Rolex started promoting add-on jeweled accessories for their watches, their prices were so high that several of us involved in the jewelry business thought that we could make these accessories as good as Rolex for a lot less money. After all, we’re jewelers – Rolex is not, they’re watchmakers. So the prevailing thought amongst our group was that if we could market quality jeweled accessories for Rolex watches with a low enough price, we'd really have something going.

The fact today is that Capetown’s Geneva Collection Division® is turning out a unique line of custom gemstone designs that are equal in quality to factory-made accessories. We’ve gone through the care and trouble to submit them to America’s foremost gem and jewelry laboratory, the International Gemological Institute (IGI), to substantiate our claims that Capetown’s Geneva Collection® accessories are just as good and sometimes better than factory-made accessories and are made right here in the United States of America. The astute reader will notice that sometimes our diamonds are as much as 20% larger. And the laboratory certifies the Color and Clarity to be the same as Rolex factory-made accessories.

The reader should be aware that Capetown has been heavily involved in manufacturing these accessories for more than twenty-five years. Our friends wear them, our family wears them – they have truly passed the test of time. In fairness to Rolex, there are some terrible abominations made pretending to be equal to Rolex’s fine accessories. But Capetown and Capetown's Geneva Collection do not fall under that group. Our pursuit to be better than anyone in this field never ends.

Independent laboratory evaluations prove that Capetown's Geneva Collection accessories are all that they have to be. Every accessory that is sold by Capetown is guaranteed for a lifetime against any possible damage that would result from our fine Geneva Collection accessories provided that the watch is serviced and pressure tested as per the manufacturer's specs. With a warranty like this, you'd have to be a mindless schmuck to pay more for less. By the way, Capetown also offers discounts on factory made Rolex accessories. Either way, as usual, Capetown is always your best buy.

IGI Appraisals for Diamond Accessories
To see scientific evidence that the only difference between
Capetown's Geneva Collection® Gemstone Enhancements and
Factory Gemstone Enhancements is Capetown's lower price and
our Lifetime Warranty, Click a link below.
Capetown is not an Official Rolex jeweler.



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